Bedat & Co. firm was founded in 1996 by Simone Bedat and her son Christian. After a year spent developing their ideas they launched there first collections, the N°3, N°7.Ref. 304 and Ref. 314 which they presented at the 1997 Basel show. Just three short years later, the Gucci Group acquired 85% of Bedat and incorporated the company within Gucci Group Watches. The Gucci Group now owns 100% of the company and the founders departed in 2006. In 2007 Bedat celebrated their ten year anniversary by lauching a Bedat & Co. Confidential Concierge service.