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Every two years a weekly German business magazine called Wirtschaftswoche puts together an annual ranking of Germany's top luxury brands. This year, A. Lange & Sohne has once again risen above the rest to capture the top spot on this prestigious list as the best luxury brand in Germany, scoring 242 points out of a possible 300. This is the second time in a row for A.lange and Sohne. It should be noted that to be the requirement to be considered for the list the company could be for any luxury item, not just for timepieces. Beating out other popular and highly recognizable brands including some impressive automobile makers - Maybach, Mercedes Benz, and Porsche. fashion designers, and other companies. Such factors as their high score for brand appeal pushed the A. Lange & Sohne brand to the top of the list after data was collected by interviewing more than 150 experts from the respective industries. Beginning in 2005, the luxury league table is drawn up every two years by the Munich based brand rating agency at the instigation of the Wirtschaftswoche magazine among the leading German luxury brands.

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