In the 18 years since its debut as a company, Bell & Ross has truly made a name for itself in the world of luxury watches. Their biggest success thus far has been with their Instrument watches launched in 2005. Now Bell and Ross will introduce a new version of two of their most popular watches, the BR-01 and BR-03. These models will now be available with a smaller, 39 millimeter case size. While the other model are quite large this unisex size will allow Bell and Ross to tap into a new market of watch connoisseurs that may have previously stayed away from the brand, and may even attract some of the female demographic.

The new BR-01 and BR-03 watches feature a 39 millimeter matt black ceramic case in its well known square case shape. Notable is the use of a matte finish instead of a glossy polish of the previously developed models. Each case is fitted with four black steel screws. The dial also features white photo-luminescent markers and hands for great visibility under poor light conditions, displaying the functions of hours, minutes and small seconds. The watches are completed with a rubber strap. The watch is powered by the ETA.980.163 precision quartz movement.

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