Officine Panerai has created a new limited edition Luminor Marina set to be launched in August at Officine Panerai boutiques in Shanghai and Beijing as well as selected authorized China dealers. A wider release is planned to include all Panerai boutiques in Greater China. The Panerai Luminor Marina PAM 366 “Fu” China celebrates the fifth year since the brand first entered the Chinese market and the great success the brand has experienced there. The special edition Panerai watch carries the Chinese sign for "Good Fortune" or "Fu" which can be found on the dial at 6 o'clock. The symbol is a time-honored Chinese character for good fortune or happiness which includes five aspects: longevity, prosperity, health, virtue and a well-ended life.

The PAM 366 has a 44 millimeter sculptured polished and brushed stainless steel case. The black dial has white luminous markers and displays hours and minutes as well as a small seconds hand at the 9 o'clock position. The Chinese character “Fu” is at the 6 o’clock position. The timepiece is powered by the brand’s exclusive hand-wound mechanical movement - OP II Calibre. The 17-jewel movement, which beats at 21,600 vibrations per hour and provides a 56-hour power-reserve. The movement guarantees precision of the COSC-certified chronometer. The superior case construction allows for a 300-meter water-resistant. The case is secured to the wearers wrist with a personalized black calf strap featuring ecru stitching and fitted with a polished steel buckle. The brand plans to create 1,500 pieces with a retail price of around $4,400.