in Learn | Monday, June 30. 2008
Panerai got its start in 1860 when Giovanni Panerai began producing precision instruments for use by the Italian Navy in Florence, Italy. But it wasn't until 1993 that Officine Panerai created a series of limited edition models aimed at the civilian market. It is these watches that are often referred to as the Pre-Vendome models. Pre-Vendome refers to the "re-birth period" between 1993 and 1997 before the Vendome company acquired Panerai. The watches produced during these years were numbered limited editions and have quickly become very collectible and hard to find. Prices for these rare watches have been skyrocketing as Panerai collectors try to get their hands on the rare pieces.
The rebirth brought the Luminor, Luminor Marina and the Mare Nostrum chronograph. The Luminor and the Luminor Marina had manual wind movements and 44mm cases made in steel or pvd steel. All the pre-Vendome models came on straps with large bottle opener buckles, with the Mare Nostrum buckles being slighlty smaller than the full-sized ones. Most of the Pre-Vendome watches came in an oak box which is quite different than the boxes used today. The exception being the Slytech watches which came in a very large box. The Slytech was named for the actor Sylvester "Sly" Stallone, a huge fan of the line. These limited edition watches have Stallone's signature engraved on the back and he has worn them in various movies. Inside the boxes were additional straps and papers, including a hand drawn blue-print for each watch.
The Panerai Pre-Vendome Reference numbers are 5218-201/A; 5218-202/A; 5218-203/A; 5218-205/A; 5218-207/A; 5218-209; 5218-210; 5218-301/A; 5218-302; 5218-304; and 5218-218..
in Learn | Wednesday, June 4. 2008
From 1994 and 2004 it was Girard-Perregaux that was partnered with Ferrari in a co-branding agreement. When the contract expired Panerai struck a deal with Ferrari to produce its own line of co-branded watches. Both being Italian companies, the relationship seems destined. The new Ferrari watches were introduced at the Ferrari test track in Maranello Italy, and became available inthe United States in August of 2006. Today there are 23 models divided into two collections, Granturismo and Scuderia as well as Special Editions. The Ferrari collection have design aspects that reflect the design of the cars, such as the prancing horse and the Ferrari logo.
The Grantourismo line is the more elegant of the two designs styles. The FER00001 has the Panerai OP III calibre movement which has an oscillating weight engraved with the Prancing Horse. The case is made from polished steel with brushed edges, it has a winding crown with the Ferrari logo. The black dial black has a square-grid decoration and features the Ferrari logo and Prancing Horse at 12 o’clock. The black alligator strap has white stitching, while the inside of the strap is in red alligator with red sewing.
The Scuderia line is the more sporty of the two. The FER00002 also has the Panerai OP III calibre movement with a power reserve of 42 hours. The case is in polished steel with brushed edges, and has a winding crown with the Ferrari logo. The case-back is also in steel, and has an engraving of the Prancing Horse. It is on a black calf strap with the inside in yellow alligator with yellow sewing. The buckle has been personalised and is adjustable. Each watch has a steel screwdriver and a second interchangeable strap in rubber with the inscription Ferrari.
Since a long term contract has been signed between Ferrari and Panerai there will surely be many years of exceptional watches produced in the Panerai Ferrari line.